Bromford LAB

Our 8th place-based working webinar that happened last Friday is now available to watch over on our YouTube channel!

For anyone who missed it, we explored the evolution of our place-based working model and why "place" truly matters to the people who live and work there.

The Tenant & resident engagement conference is the leading one-day event to help landlords and tenants achieve meaningful engagement that improves services, lives and communities. Our very own Paul Taylor, Delphine Guillemoteau and one of our involved customers Sky-Oaks Nash went to represent Bromford Flagship and talk all about place-based working.

Earlier this month we hosted our 4th place-based working webinar and were excited to introduce you to our second place-based prototype: South Lichfield. This pilot project, led by Helen Minchin, offers a fascinating glimpse into how place-based working can transform our relationships with customers and communities.

At Bromford we’re moving to “place-based working” as one of our strategic objectives, which essentially means we won’t organise ourselves and deliver services in the same way across our whole geography. We recognise that a one-size fits all approach doesn’t work that well, and adapting ourselves to what the community wants from us is key for thriving customers and cohesive neighbourhoods. 

At the end of August 2024 we took fifteen colleagues and released them from their organisational silos. A simple concept: create an agile cross-functional team that served the place bottom up. The experiment: would colleagues feel they had more autonomy and could better tailor services to local need?

What is place-based working? This post aims to give you an overview of our initial thoughts and learnings as we embark on a transformational journey at Bromford. 

2024 was a big one as we moved into the second year of the Bromford Strategy and progressed from thinking to doing.