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Starting in 2026 we will begin the transition to our Place-Based working model. We will be beginning to launch dedicated Place Teams, based within communities, taking the incredible lessons we learned from our pilots and gradually rolling them out across Bromford Flagship.
On Tuesday 18th November I attended the second session of our Priors Park place sessions, this time hosted at the wonderful Tewkesbury Rugby Football Club, to continue our exploration of place plans and what the process of creating them could look like.
On Tuesday 7th October I attended the first of six Priors Park place sessions at Shannon Way. The aim for these sessions is to by the end come out with our first ever ‘place plan’.
Our shift to a place-based approach requires a shift to a place centric innovation model. Just yesterday , I spent time with one of our place discovery teams and they are embedding non technology based practice in a way that a traditional innovation lab cannot. Bromford Lab is dead. But what comes next? And how can we build upon the lessons we learned?
Our 8th place-based working webinar that happened last Friday is now available to watch over on our YouTube channel!
For anyone who missed it, we explored the evolution of our place-based working model and why "place" truly matters to the people who live and work there.
The Tenant & resident engagement conference is the leading one-day event to help landlords and tenants achieve meaningful engagement that improves services, lives and communities. Our very own Paul Taylor, Delphine Guillemoteau and one of our involved customers Sky-Oaks Nash went to represent Bromford Flagship and talk all about place-based working.
Earlier this month we hosted our 4th place-based working webinar and were excited to introduce you to our second place-based prototype: South Lichfield. This pilot project, led by Helen Minchin, offers a fascinating glimpse into how place-based working can transform our relationships with customers and communities.
As Bromford Flagship moves in 2026 and prepares to extend our shift towards place we asked colleagues, customers and stakeholders what we’ve discovered over the past year.